You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="Bend_Reduction_Editor" />
  </query-continue>
  <query>
    <pages>
      <page ns="0" title="BENDING Menu" missing="" />
      <page pageid="2590" ns="0" title="BLM" />
      <page pageid="1926" ns="0" title="Backup Software" />
      <page pageid="2442" ns="0" title="Backup software" />
      <page pageid="5171" ns="0" title="Ball Probe Setup" />
      <page pageid="2252" ns="0" title="Barcode Scanner" />
      <page pageid="4227" ns="0" title="BendPro" />
      <page pageid="1440" ns="0" title="Bend Machine Optimization" />
      <page pageid="1439" ns="0" title="Bend Program Optimization" />
      <page pageid="2109" ns="0" title="Bend Reduction" />
    </pages>
  </query>
</api>